I created another full scale mockup of the book – this time with all the new layout changes etc. I am really happy with how it is turning out. I think for thursday’s crit I am going to print my own copy of the book at CSM using the printers there. I have chosen 300gsm cartridge for the cover and 130gsm for the inside pages.
I have organised with ‘Stuprint’ that students from the pop up shop can get 25% off their printing. This is achieved through using them as a ‘sponsor’ (having their logo on our website when it goes live). This means I can hopefully get the 11 printed for around 4.50 GBP. This should be enough to get a healthy margin on my products.
My personal notes on the new mockup are shown below:
I want to create a book all about the people who drop litter (as opposed to the litter itself). I will draw pictures of different ‘species’ of litterbug and what makes them unique. For example the difference someone who drops a cigarette butt is different to the runner who throws an energy drink bottle on the ground. I want the handbook to poke fun at litterbugs in a humorous way, so to deter people from continuing doing so. There won’t be any specific messages saying “stop dropping litter” but the tone of seeing litterbugs as ‘pests’ should be clear enough.
I’ve been researching into nature handbooks and spotter’s guides, see below. I don’t think I want to use this old vintage style but I do love how old handbooks looked.
Artist Research: M/M Paris
M/M Paris have given me some really great inspiration. Their use of colour in particular has pushed my original thoughts further and I now plan to use much more colour. They employ a wide range of interesting media and often times are pushing the boundaries of legible type and typography as part of the artistic design. They often have a very colourful aesthetic to their work however many pieces only use black and white. Their illustration of type has interested me in particular because I admire the unique-ness of type that has not come from a hard-set alphabet or font. I love when designers create off the cuff writing in unusual and imaginative ways.
The photograph of the blonde woman was of particular interest to me. It appears the image has been worked over with pencil however I am trying to work out how this result was achieved. I think it is really effective, there are apparent reflections in the hand rendering, it first appears quite random, however then you realise there are various lines of symmetry. The sweeping lines and odd method of mark making creates a spontaneity to the work which I too want to evoke in my photos.
Further reading: http://www.mmparis.com/
Artist Research: David Carson
Carson pushed the boundaries of graphic design in the 1990s and with his mind set on enjoyment rather than working in a commercial environment I want to replicate his style of thinking outside the box and working with design in a new and fresh way through my place book. My mix of type and image is loose, fluid, and cohesive, similar to the work of Carson. In his magazine raygun he exposed readers to sometimes illegible typography.
Running on from that, in my place book from the peer group assessment I got feedback saying that some of the words were hard to read. I created the type from cutting up old book pages. I did it blind, not looking at my hands whilst I cut. Using dull children’s scissors, this technique was safe, however creates some really effective typography. I didnt want to make off the shelf style easy to read lettering, but create almost child like words that are loose and reflect the style of illustration. Carson’s format of Raygun was inspiring also, I used the idea of a theme running through my book, in a way that Carson often sets type flowing from one page to another.
Carson is a member of the graphic design community to be sure, admittance was fraught with criticism and rebukes, accusations of ignoring style and demeaning content. In truth, the work featured in the 1995 edition of this monograph represents the worldview of a revolutionary staking his claim before anyone else had decided what side they were on, or had even realized that sides needed taking.
Artist Research: Craig Ward
Craig Ward is well known for interestedin 3d and 2d typographic design, and he is very relevant to my ‘think’ project wherein I am creating a series of posters featuring hidden typographic messages. The London based Graphic Designer who likes to play with Words. Working predominantly in the editorial and publishing fields, He See’s himself as a typographic illustrator. He explores the world with a punny, comedic mindset, but also conveys the beauty of words very eloquently. His piece entitled ‘you blow me away’ captured my attention and is now a favourite piece of typography for me. I love the concept of trying a completely new way of using words and visually communicating their meaning. I tried to come up with a way that is somewhat less out there than Craig Ward, however in the fufutre I look forawrd to expreimenting more with 3D installation and honing my photography skills.
A recap by the phototgrapher for the images wrote a case study on how the pair created and framed the shots. “What a fun day this was… Craig Ward & I worked in collaboration for this project. The concept was his & he wanted to realise it photographically, for real, in one shot. We screen printed 20 sheets of glass, purchased the most powerful catapult we could find (a double-elastic Black Widow), and set about the destruction with a black 8 ball. I was assisted by Johnny Greenward & it was no mean feat of his to hit the right spot time after time from about 2 metres away. We used a flash speed of 1/7000th of a second to freeze the glass shards, a sound trigger to fire the flash & a time delay to make sure that the pool ball had travelled just out of shot before the exposure
Title: You Blow Me Away
Client: Craig Ward
Further Reading: http://www.wordsarepictures.co.uk/
At the beginning of the week we were given a brief, The brief was set around a suitcase and the possibilities of what we could put inside. As the brief was to fit something functional into a suitcase it gave us a wide range or research we could do. we were asked to create a special function for a suitcase.
The design process for my final piece was fairly easy, initially we constructed a scaled model of our final piece, after this we started the full scale model.
I made an egg incubator. We were required to create a full scale prototype for our suitcase and I chose to make mine from cardboard. On reflection I may have chosen to build my piece a bit larger. some parts were now as functional as i may have hoped.