Talking with one of my tutors last week has really given me new direction. He recommended specifically that I needed to find out the following details to my brand.
- What makes my brand?
- What are the key aspects of my brand?
- Who are my target consumer?
- How can I visualise my brief?
He also recommended looking at some existing brands and the way they communicate to their consumers through use of advertising. ‘The Kooples‘ was a brand he suggested, one that uses the presentation and fabrication of stories about couples in photographs and videos to promote clothing.
Further reading: http://www.thekooples.co.uk/