Brand Research: The Kooples

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Brand Research: The Kooples

Talking with one of my tutors last week has really given me new direction. He recommended specifically that I needed to find out the following details to my brand.

  • What makes my brand?
  • What are the key aspects of my brand?
  • Who are my target consumer?
  • How can I visualise my brief?

He also recommended looking at some existing brands and the way they communicate to their consumers through use of advertising. ‘The Kooples‘ was a brand he suggested, one that uses the presentation and fabrication of stories about couples in photographs and videos to promote clothing.


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Further reading:


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